Joynagarer Moa – A Bite of Bengal’s Sweet Heritage
Experience the rich tradition of Bengal with Joynagarer Moa, a legendary sweet delicacy that captures the heart of winter in every bite. Handcrafted in the quaint town of Joynagar in West Bengal, this iconic treat blends kanakchur khoi (fragrant puffed rice) with nolen gur (date palm jaggery), khoya, and desi ghee, creating a warm, melt-in-the-mouth indulgence that’s cherished across generations.
What sets Joynagarer Moa apart is its seasonal magic – made only during the winter months when fresh nolen gur is harvested. Each Moa is delicately rolled by skilled artisans, preserving an age-old recipe that is as authentic as it is delicious.
🌾 Key Highlights:
Authentic Joynagar origin with GI tag assurance
Made with aromatic Kanakchur puffed rice and premium nolen gur
Blended with khoya, ghee, and cardamom for a rich, earthy sweetness
Handcrafted in small batches for unmatched freshness
A limited-edition seasonal delicacy (available only during winter)
Whether it’s a festive gift or a nostalgic treat for yourself, Joynagarer Moa brings you the essence of Bengal’s culinary soul in its purest form.
Taste tradition. Taste Joynagar.
